As you know World of Apple attended the Grand Opening of the Brent Cross Apple Store.
We arrived at around 8.15am to be greeted by a very small turn out, we placed ourselves in the queue at around the 30 position and began snapping away! At round twenty to nine things started happening, beats started pumping from the store and staff led out through the doors handing out Grand Opening Visitors Guides.
The queue must have grown to around 70 people at this point as the staff looped the queue again cheering and giving high fives. 9am came and we promptly led into the Store, we were given t-shirts and more Visitors Guides, the store is long and thin but they’ve managed to cram a lot in.
As you enter the store you have Intel iMacs to your right, iPods in the middle and a mixture of computers to your left (music based). As you move forward into the iLife section you have mini’s the right, iBooks in the middle and PowerBooks to the left.
The next section is home and pro with a mixture of PowerMacs and PowerBooks to the left and right and Intel iMacs in the middle, the next section is taken up mainly by the Studio and Genius Bar to your right with iPod and Mac accessories to your left and centre, naturally the final section is iPods in two stands with Software shelves on either side, the end of the store has a POS with 3 checkouts.
All in all a very nice store and a great Grand Opening environment even if it did lack in turnout.


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Geo
28th January 2006, 19.39 pm
Interesting, but Brent Cross? Where is this? What city? What state? What country? I can guess it’s on this planet. but all else is a mystery.
Who, What, When, Where. Why and How.
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macdude
28th January 2006, 22.39 pm
Sorry for being ignorant, but where the heck is “Brent Cross?
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Alex (Proprietor)
29th January 2006, 20.41 pm
Apologies for the lack of info, thats me assuming that readers have read previous posts referring to Brent Cross. It’s the second Apple Store in London and the first store to open in 2006!
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Where is it? Here it is...
30th January 2006, 03.50 am
Brent Cross is a busy shopping centre in northwest London, England. It’s attractively located for people who don’t want to travel all the way into central London for their shopping.
If you saw the James Bond film “Tomorrow Never Dies” (1997), the car chase scene in the multi-storey parking garage was filmed at Brent Cross.
HTH…
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Renaud
30th January 2006, 12.42 pm
Brent Cross is a large shopping center in North London, near Hendon, on the way to Watford. It’s near the North Circular Road.
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lauren
10th March 2006, 12.48 pm
Hi there,
I am a second year PR student studying at London Metroploitan University, and am currently attempting to obtain information surrounding the opening of the new Apple store in Brent Cross; please could you send me any additional information or press cuttings you may have.
Many thanks
Lauren
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