An interesting blog post on ZDNet claims, “Today, a trusted source forwarded to me via email the following summary detailing the history of the trademark and the secret negotiations between Apple and Cisco that are underway right now, as I write this blog:”

  • Apple has known about the iPhone trademark for years and approached Cisco starting in December 2001
  • Cisco declined because of existing and planned product lines
  • Apple has approached Cisco 3 times over the past year for rights to the iPhone trademark
  • Cisco again declined because of existing and planned product lines
  • More recently (last few weeks) high level negotiations for a “shared approach”
  • It seems that in this case both an Apple cell phone and a Cisco VOIP phone would co-exist with the iPhone branding
  • I think these discussions are still active and ongoing